Golds Gym + iFit
iFit and Gold’s Gym released a line of treadmills and workout products to connect home gyms to action training programs. The technology brought users closer to their fitness goals with professional trainers, custom workouts, google maps and so much more. The product site on Walmart.com simplified these features and helped consumers choose a product that would suit their needs.
With the release of their new product, Golds Gym and iFit collaborated on a joint microsite to reach Walmart.com shoppers. The responsive site was targeted to fitness shoppers and provided them with information on products and provided immediate purchase options.